Sue Gleiter Hershey's Chocolate World in New York City has relocated to a bigger venue in the heart of Times Square. A grand opening celebration will be held Dec. 14 at the 7,800 square-foot store at 701 7th Ave. next to the NFL Experience. The new Chocolate World is three times the size of the original attraction, which had operated for about 15 years at 48th and Broadway. With more space, Hershey's New York has expanded its offerings. Tourists will encounter the Amazing Candy Machine where they can mix and match up to a dozen Hershey products. They also can personalize Hershey's Milk Chocolate Bar wrappers to capture their Times Square memory, or "Say It With a Kiss" and select a digital message to display. Chocolate World also will sell made-to-order treats such as s'mores made with special "graham crackers that have a hint of smoky flavor and a full Hershey's Milk Chocolate Bar." A new in-store bakery will give visitors the opportunity to purchase cookies and treats to take home. The space was constructed by Schimenti Construction Company which has built retail spaces for Target, Under Armour, Saks 5th, Gap and Sephora. In a press statement the company described Chocolate World as: "The interior of the space incorporates faux wood beams, developed with a foam product with a wood-grain finish, to create the feel of an old Hershey's manufacturing facility while maintaining a lower cost than wood. Schimenti also worked with Hershey-specific brand icons such as Kisses and Reese's logo floor tiles, automated dioramas, and a custom-built camper to facilitate Hershey's s'mores experience." Hershey also operates Chocolate World attractions in Las Vegas, Niagara Falls, Singapore, Dubai and Hershey. In 2016, it renovated its Hershey Chocolate World tour with cosmetic and technological upgrades. The Times Square store is open 9 a.m.-midnight, daily.
12 December, 2017