What’s the Deal: Landmark Theatres Coming to Durst’s Via 57 West

What’s the Deal: Landmark Theatres Coming to Durst’s Via 57 West

What’s the Deal: Upscale Cinema (Landmark Theatres) Coming to Durst’s Via 57 West

Via 57 West is a U.S. Immigration Fund project

Originally posted by The Wall Street Journal, July 10, 2016

Via 57 West, where Landmark Theatres has plans for an eight-screen theater and bar.
Via 57 West, where Landmark Theatres has plans for an eight-screen theater and bar. PHOTO: RICK KARIOLIC

The national chain owned by billionaire entrepreneurs Mark Cuban and Todd Wagnerplans to open a 30,000-square-foot cinema at Durst’s pyramid-shaped building, a high-end rental tower between West 57th and West 58th streets and 11th and 12th avenues.

“This area was in dire need of a great movie theater,” said Jonathan Durst, president of Durst. The developer said the movie theater is among the first to open in Midtown Manhattan in more than a decade.

Landmark has designed an eight-screen theater with luxury touches including leather electric recliner seats, laser projection technology and a full bar made of stone and Italian marble with an aged wood counter, according to the company. The theater and its private bar also will serve as a site for post-screening parties, special filmmakers’ question-and-answer sessions and other types of events.

A rendering of Landmark Theatres' movie theater in Durst’s Via 57 West.
A rendering of Landmark Theatres’ movie theater in Durst’s Via 57 West. PHOTO: RAEL ARCHITECTURE(S)

Landmark chief executive Ted Mundorff described the new theater as a “game-changer” for the area.

Expected to open in spring 2017, the cinema will join the building’s roster of retail tenants, including the American Kennel Club’s dog-care center as well as Livanos Restaurant Group. Via, which has 709 luxury apartments, was designed by famed Danish architect Bjarke Ingels.