12 Jul What’s the Deal: Upscale Cinema Coming to Durst’s Via 57 West
Via 57 West is a U.S. Immigration Fund project
July 10, 2016
The national chain owned by billionaire entrepreneurs Mark Cuban and Todd Wagnerplans to open a 30,000-square-foot cinema at Durst’s pyramid-shaped building, a high-end rental tower between West 57th and West 58th streets and 11th and 12th avenues.
“This area was in dire need of a great movie theater,” said Jonathan Durst, president of Durst. The developer said the movie theater is among the first to open in Midtown Manhattan in more than a decade.
Landmark has designed an eight-screen theater with luxury touches including leather electric recliner seats, laser projection technology and a full bar made of stone and Italian marble with an aged wood counter, according to the company. The theater and its private bar also will serve as a site for post-screening parties, special filmmakers’ question-and-answer sessions and other types of events.
Landmark chief executive Ted Mundorff described the new theater as a “game-changer” for the area.
Expected to open in spring 2017, the cinema will join the building’s roster of retail tenants, including the American Kennel Club’s dog-care center as well as Livanos Restaurant Group. Via, which has 709 luxury apartments, was designed by famed Danish architect Bjarke Ingels.