The Edition Hotel’s LED Screen Gets Ready To Light Up At 701 Seventh Avenue, Times Square

BY: Nikolai Fedak August 15,2017
The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

701 Seventh Avenue, Marriott Edition Times Square, photo by Tectonic

The building has risen on the corner of West 47th Street and Seventh Avenue, and contains a total commercial area just shy of 270,000 square feet. The 452-key Edition hotel will be located on floors 14 through 42, while retail will occupy the first four floors, as well as two underground levels. Completion is imminent, with the final glass now being installed on the actual tower, and testing beginning for the billboard, which was still dark only a few weeks ago.

Originally Posted on:  newyorkyimby.com