05 Jul Peek Inside The New NFL Experience Times Square
Kristi Dosh – May 3rd, 2017
Fans can receive one-on-one instruction from a hologram of a legendary NFL coach at the NFL Experience Times Square opening in November 2017.
Have you ever found yourself wishing the NFL had a theme park? Times Square in New York City is getting the next best thing, the NFL Experience Times Square, created by Cirque du Soleil in partnership with the league.
And it sounds every bit as fantastical as you’d expect from something that combines the NFL with Cirque du Soleil’s flair for entertainment.
Beginning in November, fans who visit the NFL Experience Times Square (located on 44th Street at 7th Avenue) will be able to step into the shoes of an NFL player. From augmented reality to immersive elements and a 4D cinematic experience, you’ll be able to participate in various physical challenges and experience what it’s like to be inside the huddle.
Cirque du Soleil is the producer and operator of the attraction, with the NFL’s creative team and NFL Films co-creating the immersive elements.
Test your quarterbacking skills and throw a real football to your favorite receiver.
“NFL Experience Times Square is the next level of entertainment for new and life-long football fans alike,” says Danny Boockvar, President of NFL Experience Times Square. “This must-see attraction will allow residents and tourists to experience the game like never before.”
Fans will begin in the 185-seat 4D theater to watch “Gameday,” an immersive experience from NFL Films meant to evoke the feeling of being in a packed stadium on gameday. The film will lead fans through the emotions of a full football season from the perspective of a player.
Fans will exit the theater as conference champions and enter the locker room to the sounds of real post-game speeches from NFL coaches. From there, fans move into the training facility to prepare for the Super Bowl and on to a coach’s classroom to learn the plays.
Originally Posted on Forbes