25 Jan Witkoff Debuts John Pawson-Designed West Hollywood Edition Residences
January 25, 2018 |
The project brings Edition’s luxury experience home
Ever stayed in a hotel and thought, I wish I could just move in? Well, this newly announced Los Angeles project may be your best chance. Ian Schrager, the legendary hotelier behind the likes of the Gramercy Park Hotel, the buzzy new Public in New York, and the über-luxe Edition—who’s often credited with inventing the concept of the now omnipresent boutique hotel—is turning to residences for his newest project. In collaboration with New Valley, Witkoff, developers of Schrager’s upcoming West Hollywood Edition hotel, will also develop the West Hollywood Edition Residences, a suite of homes in the style of the popular hotels opening in time with the hotel later this year. Luckily for interested aesthetes, Witkoff has doubled down on design talent, enlisting John Pawson (the design eye behind the Gramercy Park Hotel) to create the interiors of the two-to-four-bedroom homes.
“The West Hollywood Edition represents the beginning of an evolution for this neighborhood,” developer Alex Witkoff tells AD PRO. “It brings a measure of restrained elegance, design excellence, and craft to the heart of West Hollywood.”
For his part, Pawson looked to the surrounding neighborhood and the larger city for inspiration in the design, which features lots of open spaces, highlighting sweeping views that are framed in modern, textural materials like concrete and teak. “Understanding the grain of a place is incredibly important to the way I work,” explains the designer. “Sunset Strip is charged with energy and atmosphere—it has a unique visual character and culture that is constantly evolving. The location of the new Edition is particularly interesting territory because it sits at the transition between the grittiness of the Strip and softer residential areas. I wanted to create architecture with expressly permeable boundaries—to communicate the idea that this is not simply a place for guests to stay but an exciting gathering place for the broader neighborhood.”
Pawson’s influence goes micro, too: He designed everything from the building’s custom siding to the hardware on the doors. Appliances by Miele and bath features like a soaking tub, steam shower, and travertine flooring translate the luxury of Schrager’s hotel properties to a home setting.
Wikoff hopes to attract a more cultured buyer, adding to the usual list of amenities like concierge services and fitness and spa facilities a custom large-scale installation by Sterling Ruby. “We believe the residents we seek care about art, architecture, and culture,” the developer says. “They are discerning and worldly and want homes that offer a respite from a busy life. With that in mind, we have crafted a building that should create a home they are eager to return to yet in the heart of L.A.”
Or as Pawson quite simply puts it: “For me, it’s all about creating an authentic sense of home, where people also feel connected with a strong sense of place.”
original post: www.architecturaldigest.com