fbpx AREA15 expands leadership with new directors for brand partnerships, events

AREA15 expands leadership with new directors for brand partnerships, events

January 25, 2024 / Hursh

AREA15 welcomes Jillian Austin & Michael Uriarte, seasoned pros set to revolutionize brand partnerships & event sponsorships in immersive entertainment.

AREA15, a groundbreaking district for immersive entertainment and events, enthusiastically announces the addition of Jillian Austin as its director of brand partnerships and Michael Uriarte as the director of event sponsorships.

Jillian Austin, a seasoned professional with over 15 years in the industry, is set to lead the charge in forging impactful collaborations and partnerships with various brands, aiming to deliver unparalleled experiences for diverse audiences. Her role involves leveraging a brand’s intellectual property to seamlessly blend into both the physical and digital realms of AREA15. This unique destination offers an array of extraordinary opportunities for brands to create engaging experiences such as interactive installations, immersive exhibits, product showcases, and more.

Austin’s expertise lies in her ability to blend creative insights with strategic planning, making her an invaluable asset in developing partnerships that revolutionize typical brand interactions. Her career includes significant positions such as director of business development, brand marketing & strategic partnerships at Jill of All Trades Consulting, head of brand sponsorships and event activations at the International African American Museum, national director of strategic partnerships at Modivcare, and various leadership roles at Lyft.

Austin is a Grand Valley State University alumnus, holding a bachelor’s degree in communication and media studies.

“I am thrilled to embark on this exciting journey with AREA15, where creativity knows no bounds,” said Austin. “Through impactful partnerships, I look forward to pushing the boundaries of AREA15’s visionary ethos and reshaping the experiential side of the brand interactions.”

Michael Uriarte, AREA15’s newly appointed director of event sponsorships, will focus on identifying, securing, and managing sponsorship opportunities for events. His goal is to harness the distinctive events and programs at AREA15, creating connections with brands looking for dynamic event exposure. Uriarte’s strategic approach will be instrumental in securing sponsorships that resonate with AREA15’s unique ethos and enrich its event lineup.

Uriarte’s background includes roles as a realtor with Forever Home Realty and as a self-employed agent, along with being the co-founder and CEO of Collective Zoo, where he managed venue partnerships, event budgets and forecasting, and event concept development.

A proud native of Las Vegas, Uriarte completed his bachelor’s degree in hospitality management from the University of Nevada Las Vegas.

“AREA15 has changed the landscape of arts and entertainment in Las Vegas,” said Uriarte. “I’m thrilled to work with companies and brands to find unique ways they can be integrated into AREA15’s extraordinary events and entertainment programming.”

The AREA15 team is delighted to welcome these accomplished individuals on board, confident in their abilities to contribute significantly to the future growth and innovation of the immersive entertainment complex in 2024 and beyond.

This article was originally posted by Travel & Tour World

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