Hershey's Chocolate World triples in size with new location in the heart of Times Square. U.S. Immigration Fund welcomes this addition, along with the NFL Experience, at the 701 Times Square project.
By Sue Gleiter Hershey's Chocolate World in New York City has relocated to a bigger venue in the heart of Times Square. A grand opening celebration will be held Dec. 14 at the 7,800 square-foot store at 701 7th Ave. next to the NFL Experience.  The new Chocolate World is three times the size of the original attraction, which had operated for about 15 years at 48th and Broadway. With more space, Hershey's New York has expanded its offerings. Tourists will encounter the Amazing Candy Machine where they can mix and match up to a dozen Hershey products. They also can personalize Hershey's Milk Chocolate Bar wrappers to capture their Times Square memory, or "Say It With a Kiss" and select a digital message to display. Chocolate World also will sell made-to-order treats such as s'mores made with special "graham crackers that have a hint of smoky flavor and a full Hershey's Milk Chocolate Bar." A new in-store bakery will give visitors the opportunity to purchase cookies and treats to take home. The space was constructed by Schimenti Construction Company which has built retail spaces for Target, Under Armour, Saks 5th, Gap and Sephora. In a press statement the company described Chocolate World as: "The interior of the space incorporates faux wood beams, developed with a foam product with a wood-grain finish, to create the feel of an old Hershey's manufacturing facility while maintaining a lower cost than wood. Schimenti also worked with Hershey-specific brand icons such as Kisses and Reese's logo floor tiles, automated dioramas, and a custom-built camper to facilitate Hershey's s'mores experience." Hershey also operates Chocolate World attractions in Las Vegas, Niagara Falls, Singapore, Dubai and Hershey. In 2016, it renovated its Hershey Chocolate World tour with cosmetic and technological upgrades.   The Times Square store is open 9 a.m.-midnight, daily.
[caption id="attachment_24246" align="aligncenter" width="768"] Photo Credit- Hersheys[/caption] HERSHEY’S CHOCOLATE WORLD Attraction has moved to a bigger and better location in the heart of Times Square, New York.  Our doors are open, but be sure to join us on Thursday, December 14, 2017 for our official Grand Opening! With the new location comes new, exciting experiences. The Amazing Candy Machine lets your imagination run wild as you mix and match up to 12 of your favorite Hershey products. Personalize your very own HERSHEY’S Milk Chocolate Bar wrapper to capture your Times Square memory, or SAY IT WITH A KISS and display a unique digital message. You can also enjoy made-to-order, gooey s’mores all year round with the HERSHEY’S largest s’mores experience served from our authentic camper. Our s’mores are made with special graham crackers that have a hint of smoky flavor and a full HERSHEY’S Milk Chocolate Bar. And what would an experience at HERSHEY’S CHOCOLATE WORLD be without in-store treats? Enjoy delicious cookies and treats at the new, in-store bakery during your visit and prepare for a new s’mores experience unlike any other.
On Wednesday, December 13, HERSHEY'S CHOCOLATE WORLD will close at 3 PM to prepare for the Grand Opening on Thursday, December 14 at 10 AM.  
Attractions & In-Store Experiences
  • HERSHEY'S Photo Studio
  • Amazing Candy Machine
  • HERSHEY’S largest s’mores experience
Dec.1 | PR Newswire State-of-the-Art 4D Theater Brings Fans onto the Field with Motion Seats, Weather Elements, & More NEW YORK, Dec. 1, 2017 /CNW Telbec/ - Today, the NFL and Cirque du Soleil Entertainment Group unveiled NFL Experience Times Square in the heart of New York City. The attraction, located on the corner of West 47thStreet and 7th Avenue at 20 Times Square, spans 40,000 square feet and four floors, bringing fans the most interactive and extensive football experience in the world. [caption id="attachment_24140" align="aligncenter" width="852"] National Football Commissioner Roger Goodell and Michael Strahan[/caption] NFL Commissioner ROGER GOODELL and Pro Football Hall of Famer MICHAEL STRAHAN welcomed the NFL FLAG 13-14 BOYS AND GIRLS NEW YORK REGIONAL WINNERS to kick off NFL Experience's opening last night in Times Square. "We partnered with Cirque du Soleil to create a captivating and authentic football experience that enables fans to step into the locker room and onto the field of an NFL stadium," said GOODELL. "Whether you are a seasoned veteran or new to the game, NFL Experience Times Square takes you on an unforgettable journey where you enter as a fan, become a player, and leave as a Super Bowl champion." [caption id="attachment_24141" align="aligncenter" width="959"] National Football Commissioner Roger Goodell and NY Jets 13-14 Girls and Boys NFL FLAG Champions[/caption] Blending state-of-the-art technology with hands-on activities, NFL Experience transports visitors directly into the game for an interactive exploration of football, from the practice field to the Super Bowl. Fans can test their skills to see how they measure up to professional football players, learn game strategy from Coach JON GRUDEN, and experience the adrenaline-pumping action of the NFL in an immersive 4D movie theater. "NFL Experience Times Square is a next-generation entertainment attraction that will quickly join the list of unique, must-see New York Citydestinations," said NFL Experience President DANNY BOOCKVAR. "We are tremendously proud to open our doors and bring New Yorkers and those visiting from across the country – and the world – closer to the action than ever before." "Going through NFL Experience brought me back to the game and triggered the emotions that I cherished as a player," said STRAHAN. "As someone who spent 15 years in the League, I think the NFL Experience offers the most authentic look at the game outside of playing on Sundays." NFL Experience Times Square is Cirque du Soleil Entertainment Group's first experiential sports venture, blending the company's extensive knowledge as a world-renowned live production company and the excitement of the NFL into one venue. "As we expand our entertainment offering beyond performing arts into immersive experiences, we are thrilled to partner with the world's leading sports brand. This project has not only allowed us to push our creative boundaries to showcase the NFL from a whole new perspective, but also open the fascinating world of professional sports to Cirque du Soleil Entertainment Group," said DANIEL LAMARRE, President and CEO of Cirque du Soleil Entertainment Group. NFL Experience brings football to life for visitors in unique ways, including:
  • The Stadium (4D Theater): The artistry of NFL Films combines with the thrill-ride of a rollercoaster in a 180-seat state-of-the-art theater featuring a 10-minute, thrilling show. Four-dimension special effects bring fans onto the field with the weather elements and aromas from NFL games, and motion seats recreate the movement from plays.
  • The 32's: Explore team traditions, fun facts, top plays, and even get a look inside home stadiums around the country – all available on displays throughout the exhibit. Fans will get to test their knowledge or vote for favorite players, and take a tour through all 32 teams with authentic club treasures on display.
  • The Equipment Room: Guests will enter the training grounds and measure their skills with a combination of digital and physical tracking activities. Blocking dummies will measure tackle strength and guests will see how their vertical jump compares to NFL players and friends. Finally, fans will get inspired by postgame speeches from NFL coaches and view gear worn by the stars themselves.
  • Suit Up: Guests will pick their team, select a jersey number, and suit up as a real player with the help of digital face-tracking technology, turning them into a computer-generated image of their favorite star.
  • Game Plan: Meet former NFL Coach Jon Gruden and get ready for the big game by learning a real NFL play: DICE RIGHT 61 BULLSEYE X INDIVIDUAL. This projection system gives guests the experience of virtually taking part in a quarterback meeting with Coach Gruden.
  • Huddle Up: An immersive point of view experience that puts fans inside the team huddle to call DICE RIGHT 61 BULLSEYE X INDIVIDUAL as taught by Coach Jon Gruden. Custom media monitors and interactive game play allow guests to be the quarterback, pick the receiver and run the play, earning the praise of the coach.
  • Quarterback Challenge: Guests will become the quarterback of their team and watch as their favorite receiver runs the play. In three attempts, they will pass the football to the receiver on screen and compare performance stats – such as speed and completion percentage – against their team's quarterback.
  • Super Bowl Celebration: Every year, one team feels the euphoria of standing on the field in a shower of confetti after winning the Super Bowl. An augmented reality experience will put guests amongst the winning team for the biggest NFL celebration. Fans will also experience the thrill of a virtual post-Super Bowl Gatorade dunk and take home a memorable photo capturing the fun.
  • Champions Stage: All the hard work, sweat and tears culminate with the Vince Lombardi Trophy, and guests will commemorate their triumph with a photo beside the iconic symbol. Additionally, guests can get an up-close look at every Super Bowl Championship ring, from the Green Bay Packers' Super Bowl I ring to the New England Patriots' Super Bowl LI ring containing 283 diamonds.
  • Postgame Tunnel: The closing postgame tunnel gives guests a one-of-a-kind perspective into the game from both the player and fan perspective with exclusive, never-before-seen footage.
  • Food and Beverage: The only place fans can eat through all 31 NFL stadiums. The space features a food court and bar overlooking Times Square, serving dishes specific to each stadium. Bringing in locally sourced ingredients from every NFL hometown and input from all 31 stadium head chefs, the rotating menu will change based on the big game of the week.
  • Special NFL Player Appearances: Hall of Famers, current players, and NFL Legends from around the league will make appearances and participate in fan experiences throughout the year.
Tickets to NFL Experience Times Square begin at $39 and can be purchased on-site or online at NFLExperience.com. About NFL Experience NFL Experience Times Square is a first-of-its-kind interactive and immersive attraction located in the heart of New York City that brings fans closer than ever to the National Football League and their favorite team. Combining immersive content, interactive displays, a state-of-the-art 4-D cinema and other multimedia effects, the experience takes visitors from the stands onto the field, transporting them from Kickoff through Playoffs, and ultimately, the Super Bowl. For more information about NFL Experience, please visit www.nflexperience.com. About Cirque du Soleil Entertainment Group Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in close to 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently has over 4,000 employees, including 1,300 artists, from nearly 50 countries. Cirque du Soleil Entertainment Group creates content for a broad range of audacious projects. On top of producing world-renowned shows, the organization has extended its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please go to cdsentertainmentgroup.com. [caption id="attachment_24142" align="aligncenter" width="858"] Liev Schreiber attends the NFL Experience Times Square[/caption] [caption id="attachment_24143" align="aligncenter" width="856"] Julian Edelman attends the NFL Experience Times Square[/caption] [caption id="attachment_24144" align="aligncenter" width="858"] Julian Edelman attends the NFL Experience Times Square[/caption] [caption id="attachment_24145" align="aligncenter" width="859"] Kids attend the NFL Experience Times Square[/caption] [caption id="attachment_24146" align="aligncenter" width="863"] (L-R) Christopher Jackson, Roger Goodell, Keegan-Michael Key and Daniel Lamarre pose for a photo during the NFL Experience Times Square[/caption] [caption id="attachment_24147" align="aligncenter" width="858"] Commissioner of the NFL Roger Goodell poses for a photo with the NY Jets 13-14 Girls and Boys NFL FLAG Champions during the NFL Experience Times Square[/caption] [caption id="attachment_24148" align="aligncenter" width="841"] National Football Commissioner Roger Goodell, Daniel Lamarre, Dawn Hudson, Danny Boockvar and Michael Strahan attend the NFL Experience Times Square[/caption] [caption id="attachment_24149" align="aligncenter" width="839"] Demario Davis and Matt Forte attend the NFL Experience Times Square[/caption]  
CAILEY RIZZO  NOVEMBER 23, 2017 [caption id="attachment_24078" align="aligncenter" width="741"] Illuminated Times Square at night, New York City, NY, United States[/caption] Travelers who want to experience the epicenter of New York City can now stay in a hotel behind the city’s largest LED billboard. Behind the nine-story, 18,000-square-foot LED billboard on West 47th Street and Seventh Avenue, there will be a massive, multi-billion dollar hotel and entertainment complex for those who want to spend their time in the Big Apple in the hubbub and electricity of smackdab midtown.   The Marriott EDITION Hotel Times Square, from hotelier Ian Schrager, will be behind more than 25 million pixels of screen when it opens in early 2018. However hotel guests won’t have their city views blocked by the screen. The 452 rooms will be located on the building’s 14th through 40th floors. Below the rooms, the hotel’s amenities will live on the 7th through 12th floors, while retail and theater space take up the floors below. While not much is has been announced about the hotel’s particulars, future guests can expect unparalleled views of Times Square action. A rooftop will likely be a main draw to the building, as will the hotel’s corner suites, with balconies directly overlooking the frenzy below. And, because this is Times Square, the retail and theater space are brand name. The ground floor will be anchored by a 40,000-square-foot “NFL Times Square Experience,” from the National Football League. The building will also feature space for Cirque du Soleil and the relocation of Hershey’s Chocolate World. The entire complex is already known as 20 Times Square and local news reports estimate that ad space on the building’s gigantic screen could run as high as $35,000 per minute.